By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. Participants will be in the position to create an activity plan to bring their brand strategy to life (both externally towards consumers and internally to employees) and to define the right metrics for determining success in the implementation of their product and brand strategy.
| Dozent: | Professor Luis Rodriguez Baptista |
| Bereitgestellt von: | Coursera |
| Kurssprache: | Englisch |
| Kosten: | kostenlos |
| Level: | Anfänger |
| Zertifikat erhältlich? | (Gebühr) |
| Format: | MOOC/Online-Kurs |
Wie gefällt Dir der Kurs 'Brand and Product Management'?
