This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.
Instructor: | Professor Michael J. Lenox |
Provided by: | Coursera |
Course language: | English |
Fees: | Yes (see course website) |
Level: | beginner |
Certificate available? | (fee) |
Format: | course series |
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