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Content

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.

University of Virginia

Teacher: Professor Michael J. Lenox
Provided by: Coursera
Course language: English
Fees: Yes (see course website)
Level: beginner
Certificate possible? (fee)
Format: course series

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