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This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape and why developing engaging content for an audience is an essential component in effective social marketing.

Northwestern University

Teacher: Randy Hlavac
Provided by: Coursera
Course language: English
Fees: free course
Level: intermediate
Certificate possible? (fee)
Format: MOOC/online course

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