This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of the marketing mix: product policy, channels of distribution, communication, and pricing.
| Instructor: | Professor Hayden Noel |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
How do you like the course 'Developing a Winning Marketing Strategy'?
