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This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of the marketing mix: product policy, channels of distribution, communication, and pricing.

University of Illinois at Urbana-Champaign

Teacher: Professor Hayden Noel
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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