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Business, Management, Economics: Artificial Intelligence (AI) and Marketing

Artificial Intelligence in Marketing
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Provider: Coursera
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Content

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies (algorithms, networks, and data) and their practical applications.

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University of Virginia

Instructor: Professor Rajkumar Venkatesan
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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