This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM, customer lifetime value, big data analysis, omni-channel marketing, marketing analytics, social media strategy, and artificial intelligence applications.
| Instructor: | Professor Yogesh Joshi |
| Provided by: | edX |
| Course language: | English |
| Fees: | Yes (see course website) |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | course series |
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