This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its principles to online marketing. Topics covered include content marketing, e-commerce, user experience and web design, social media, search engine optimisation (SEO)/pay-per-click (PPC) and many more.
| Instructor: | Ewelina Lacka |
| Provided by: | edX |
| Course language: | English |
| Fees: | Yes (see course website) |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | course series |
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