This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics to verify results. The courses explore how a business can attract an audience online, convert and retain customers in the online space, as well as advanced optimization tactics.
| Instructor: | Stephane Muller |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | Yes (see course website) |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | course series |
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