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Business, Management, Economics: startups, company founding, entrepreneurship

Entrepreneurship 3: Growth Strategies

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Provider: Coursera
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Content

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. Participants will also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing.

University of Pennsylvania

Instructor: Professor Kartik Hosanagar
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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