This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract and engage customers, how to interact with customers online, how to execute a successful email marketing campaign, how to analyze and measure marketing success, how to launch and manage e-commerce stores, and how to develop customer loyalty.
| Instructor: | |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | Yes (see course website) |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | course series |
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