This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in planning and evaluating marketing communications strategies and executions.
Instructor: | Professor Eda Sayin |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
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