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Provider: edX
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Content

This online course explores the fundamentals of marketing.

The course includes topics such as:
  • Market research and strategy,
  • Brand strategy,
  • Pricing,
  • Marketing communication, and
  • Social media strategy.


The course does not assume any prior knowledge of marketing. It is a general course for various industries.

University of British Columbia

Instructor: Darren Dahl
Provided by: edX
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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