This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This includes strategies such as rapid innovation and change to create sustainable barriers to being copied.
Instructor: | Professor Theodore Clark |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
How do you like the course 'Protecting Business Innovations via Strategy'?