This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy.
| Instructor: | Professor David Schweidel |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
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