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In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

In this course students will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course teaches students how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what...