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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course teaches the essential skills to develop and expand a leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies.

This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...

This course teaches how to use data analytics to make any company more competitive and more profitable. Students will be able to recognize the most critical business metrics and...

In this course students will examine the different types of conflict, how to understand and embrace the positive aspects of conflict, and how to successfully navigate conflict...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course discusses modern history from a global perspective. The course includes the following topics:From the Traditional to the Modern - Commercial and Military...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This course teaches the basic concepts of improvisation from Gary Burton, one of the most renowned improvisers in the jazz world, including the mental, melodic, and harmonic...

This course deals with the social, institutional and cultural background of film and television in Scandinavia and in a broader European and global context.

This course highlights the importance and role of software product management. It also provides an overview of the specialization, as well as its goals, structure, and...

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

The focus of this course will be on the music, but recording techniques, the music business, the music of other artists, and how the culture of the 1960s affected John, Paul,...

This course gives an introduction to some of the main areas of philosophy.It covers the following topics:Epistemology - What is our knowledge of the world and...

This online course examines how to initiate positive change. The course explores various issues and examples concerning poverty, the environment, technology, health care,...

Drawing on the latest archeological research and a wide range of comparative texts, this online course synthesizes fascinating recent research in biblical studies. The course...

In this course, students will explore the Holocaust from the overlapping perspectives of literature and history—through memoirs, historical documents, poetry, documentary...

This course traces the origins of philosophy in the Western tradition in the thinkers of Ancient Greece.