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This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This online course introduces learners to the science of business analytics with applications in a marketing context.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...
This online course teaches various methods of building a robust back testing system for trading strategies.
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...
This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...
In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
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