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This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course teaches how to use Snapchat to generate high quality leads and traffic.

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This online course teaches how to use Facebook Marketing and Instagram Ads.

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.