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This online marketing course explores what brands are and how they can be positioned.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

This online course explores strategies for driving business success in the new digital economy.

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course teaches how to convert products to platforms and how to generate platform innovation.