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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores how to create creative advertising campaigns.
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