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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This online course explores the European energy market and the economic principles behind it.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.
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