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This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course will provide practical, easy-to-use tools to guide an individual who is transitioning to a new job. Students will prepare a custom, actionable personal onboarding...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course teaches students how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what...

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...