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This online course explores a ten-step process to data-driven market segmentation analysis.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course explores how to plan and launch a successful social media marketing campaign.

This online course explores how to create creative advertising campaigns.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...