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This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course explores a service-based approach to marketing and management to better serve customers.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online course explores entry and location strategies for companies in the Chinese market.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...