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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course gives an introduction to key brand management terminology and principles.
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This online course explores the fundamentals of behavioral perspectives in marketing.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
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