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This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
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