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In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course examines the financial markets and the role that risk management tools play in the global economy.

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This online course introduces learners to the science of business analytics with applications in a marketing context.

This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores entry and location strategies for companies in the Chinese market.

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.