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This online course explores entry and location strategies for companies in the Chinese market.
This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...
This online course from Harvard Business School Online explores the real-world tools and strategies needed to excel in decision-making, implementation, organizational learning,...
This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...
This online course (MOOC) explores the right strategies for companies which plan to operate globally.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course program gives an introduction to cybersecurity concepts and how they apply to a business environment. It also covers threat mitigation strategies from an...
This online course program from Harvard Business School Online explores topics such as entrepreneurship essentials, disruptive strategy, and innovation.
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course explores how to integrate Big Data into the business model of an organization or company.
This online marketing course explores what brands are and how they can be positioned.
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
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