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This online course teaches the fundamentals of marketing in the internet, including SEO, Google Adwords, Facebook and email marketing.
This online course gives an introduction to core microeconomic issues in economic development, focusing on both key theoretical contributions and empirical applications to...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course explores digital marketing strategies and channels.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...
This online marketing course explores what brands are and how they can be positioned.
In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...
This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course explores entry and location strategies for companies in the Chinese market.
This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.
This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.
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