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Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online marketing course explores what brands are and how they can be positioned.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...