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This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...
This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...
This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course explores entry and location strategies for companies in the Chinese market.
This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
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