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This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course gives an introduction to key brand management terminology and principles.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.