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This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to options, option strategies and how to trade options.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.