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This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This course teaches students how to evaluate market and financial data, and present insights effectively.