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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...