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This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course explores how to plan and launch a successful social media marketing campaign.
This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.
This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course teaches how to assess the challenges and key opportunities of the globalized market economy.
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...
This online course gives an introduction to digital marketing as well as its key platforms and implementation types.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
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