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This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online marketing course explores what brands are and how they can be positioned.

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course shows how to price product or services to maximize revenue.

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course teaches the fundamentals of marketing in the internet, including SEO, Google Adwords, Facebook and email marketing.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

Khan Academy provides various free introductory microeconomics video lessons. Topics include supply, demand, market equilibrium, scarcity, preferences, consumers and producers,...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...