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Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.
This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...
This online course explores how to plan and launch a successful social media marketing campaign.
This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
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