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In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This online marketing course explores what brands are and how they can be positioned.
This online course gives an introduction to digital marketing as well as its key platforms and implementation types.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
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