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This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores the fundamentals of behavioral perspectives in marketing.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course explores how and why market segmentation can be used to improve business performance.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course teaches various methods of building a robust back testing system for trading strategies.

This course teaches students how to evaluate market and financial data, and present insights effectively.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...