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This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This online course has lectures which cover commercial and emerging photovoltaic technologies and cross-cutting themes, including conversion efficiencies, loss mechanisms,...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...
This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.
This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...
This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...
This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...
This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...
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