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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...
This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This online course teaches various methods of building a robust back testing system for trading strategies.
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