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This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course program gives an introduction to marketing techniques and operations.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course explores how to plan and launch a successful social media marketing campaign.

This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.