In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product.
Instructor: | Professor Ramon Diaz-Bernardo |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
How do you like the course 'Market Research and Consumer Behavior'?