In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product.
| Dozent: | Professor Ramon Diaz-Bernardo |
| Bereitgestellt von: | Coursera |
| Kurssprache: | Englisch |
| Kosten: | kostenlos |
| Level: | Anfänger |
| Zertifikat erhältlich? | (Gebühr) |
| Format: | MOOC/Online-Kurs |
Wie gefällt Dir der Kurs 'Market Research and Consumer Behavior'?
