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This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course gives an introduction to key brand management terminology and principles.

This online course explores the European energy market and the economic principles behind it.

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...