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In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.