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This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.