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This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course teaches Business English in a marketing and sales context.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...