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This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

These short online courses provided by Skillshare cover various topics around marketing, including digital marketing, branding, content marketing, social media marketing, and SEO.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course teaches how to build a team of outsourcers and system to create targeted leads for your business at a fraction of the cost.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...